Discovery Destinations is a soft brand representing a collection of distinct, destination properties uniquely positioned to deliver guests an extraordinary vacation experience. Through a brand-licensing agreement, Discovery Destinations leverages the incomparable reach, influence and story-telling strength of the Discovery worldwide media empire to promote these unique properties to travelers around the world.
Discovery Destinations hired Miles to consult and to build the content-driven website upon which this new soft brand was launched. The foundation of the site is extensive experience-based content specific to the individual resorts, allowing travelers to connect with the site and discover these independent properties through the unique activities each offers.
- Adaptive design website
- SEO and Content strategy
- Content development
- Since the site launched in October 2015 with 6 properties there have been more than 10,000 events tracked
- 20 resorts have joined Discovery Destinations in the first 9 months